Deirdre Towers
3 min readOct 11, 2019


Magda Bellanova and a client in Bellanova Beauty Lab in Brooklyn, NYC

It’s been known to…

by Deirdre Towers

Imagine a massage so relaxing you feel wise, open, and tall! Now consider that this amazing massage is being given during a rejuvenating facial.

My introduction to Sculptural Lift Massage came from Magda Bellanova who hooked me on her facials over four years ago. In her Brooklyn-based Bellanova Beauty Lab, she always offers the new-new thing in skin care, while keeping central her signature massage — see a sample. Her fingers are as nimble and strong as a musician’s; her timing and sensitivity are uncanny.

Bellanova studied the technique of Sculptural lift Massage with its creator, a Russian named Yakov Gershkovich. Gershkovich massages the face, jaw, neck, and upper back to trigger lymphatic drainage and a surge of energy. The esthetician puts on surgical gloves and their fingers inside the mouth to manipulate the muscles close to the bone.

“Gershkovich’s massage complements my own massage approach, “ says Bellanova, “because it follows the correct path of muscles of the face-neck and décolletage. This technique allows me to reach the inner muscles of the mouth balancing the client’s psycho-emotional state by releasing inner blocks and melting away anxiety and stress.”

Quite opposed to the paralyzing effect of Botox, this non-invasive approach is liberating; retraining your facial muscles taut from stress, grinding your teeth at night, and other habitual expressions. As we know beauty is not only “skin deep,” so this laundering and refitting approach removes anything that may dim your personal luminescence.

While many other skin experts continue to emerge in this industry which Vogue, January, 2023 should reach global sales of over $207 billion, Bellanova, an ebullient woman from northern Italy, is definitely one to experience. She is constantly exploring advancements in skin care, making every facial an adventure, an inspiration, and perhaps most surprising, a boost to your spirit. Bellanova delights in combing the market for new products, scientific breakthroughs, and, ways to open the chakras while cleansing the face, to combine science and sensuality for the best results.

Born and raised in Vicenza, Italy, she became a licensed esthetician in her hometown and mastered holistic skincare, and manual therapies such as lymphatic drainage and connective tissue massage. In Italy, estheticians are required to study massage therapy in their training. She moved to New York City at age 24 to study at Christine Valmy International School and then became licensed in the state of New York.

Now being marketed by Bellanova as “Bella Sculpted, Sculptural Lifting & Buccal Massage” this facial ties in with recommendations to try yoga for your face and neck. Stick your tongue out to the ceiling and wag it like a tail from side to side to keep your neck muscles awake. Combine the yoga with this cheek massage (buccal stems from the latin word bucca, for cheek) and who knows what your third eye might see...

2023: Brooklyn Voted Bellanova Beauty Lab Best Day Spa!



Deirdre Towers

Writer for The Dance Enthusiast. Producer of LA CHANA, the award-winning flamenco documentary, the Dance on Camera Festival (1994–2012).